Blog: Podcast Planning
The hardest part of starting a Podcast, especially with 2 OCD marketing guys behind it, was deciding what to do first: create content vs. create a plan.
It took about 6 years to get from a silly, half-hearted Instagram channel with about 10 posts and then nothing for years to this point. Rather than belabor this into a long story, we’ll get to the punchline. We used Google Docs to share a document and tweak it for a month or so.
Being in marketing, we knew about a “Creative Brief,” a document that gets an idea down on paper and fleshes it out. We created an outline of our own to capture the things we knew we’d need to be our guide to get the content started. This is our outline. I populated the first 2 fields to show you how simple it started. Once we filled this out we felt like we had our direction. Then, we cobbled together the gear and found a desk to sit behind and a backdrop to film in front of, and we scheduled our first recording.
Idea Assessment: Podcast
Working Name: Bad Dads
Guiding principle:
Program Format:
Program Flow (interview/story):
Mission:
Core Values:
What it is:
What it isn’t:
Tagline Ideas:
Inspiration from successful podcasts:
Below was a table o guide the setup and ultimately the creation of the first episode:
Format: follow a recipe vs. cook and see if a recipe follows
Time goal: Bishop Baron bit-sized vs. Joe Rogan rambling
Max Rating - do we want our kids to listen? PG vs. PG-13
Video - 2 birds w/ 1 stone, but more setup and editing: Yes, but not live vsl No
Set layout: Across a table (radio) vs. Side by side (video)
Standard Josh & Ron only engineering setup: Headphones (like radio DJs) vs. No Headphones (like interview shows)
Standard 2-Person Positioning (how should we align ourselves on camera?)
Recording, editing, posting software: We went with Riverside.fm as it has a combo of audio + video features we wanted.
Simple video studio setup example:
To-Do’s:
Episode Brainstorm:
We came up with 38 episode ideas pretty quickly and gave each a basic flow and theme so we could choose from these later and have a framework to populate as we plan for each one.
Feel free to reach out to us with any questions.
